Culture Crush was a series of live events, podcast episodes, and newsletters. The newsletter have been archieved here as part of The Unremarkable Entrepreneur’s back catalogue.
Thank you for being first.
I am thrilled that you said ‘yes’ to becoming a founding member of Culture Crush, because it means you get it. You choose to put people first where you work and lead. To be a change-maker and a culture-shaper. And that really matters...
Culture is how the world’s best organisations get made. And it’s a slow death for those that ignore it.
The best stories start with culture
The best branding is built on culture
Culture unlocks ownership, innovation, and belonging
Sure, leaders who choose to ignore it might not face a catastrophic overnight failure, especially in big resilient money machines, but from small town councils and NGOs to Silicon Valley and the Fortune 500, the slow creep of cultural entropy will catch up in the end.
The challenge for every leader is whether they engage with the big questions today, or ignore them and make it someone else’s problem tomorrow.
There are lots of interesting stats out there about employee disengagement and how much it’s costing businesses, but when we talk about lost trillions and GDP percentages it makes it hard to really grasp.
Instead think of a band of 100 people, now imagine that 62 of them sort of play along (but don’t want to) and 15 people just flat-out refuse to play. According to Gallup (though in my words), that’s the exact scenario playing out in businesses around the world today.
77 out of every 100 people don’t want to be there!
In other words, it’s beyond critical that leaders start to realise something; culture either happens to you, or you begin to shape it.
How? Now that’s the BIG question, and it’s one of the reasons why Culture Crush exists.
Through Culture Crush you’ll get to hear from some of the world’s leading culture-shapers, future-makers, and power-shakers. Together we’ll break down this big abstract concept of ‘culture’ into manageable points of focus and action.
We’ll discuss the organisations and culture-first leaders they admire, the leadership challenges they’ve faced, and the practical approaches they’ve used in order to tackle them. Common-sense stuff that you can take away and try.
In this launch issue, I’m joined by two outstanding collaborators, Shelia Matthews and Lottie Unwin.
In the episodes below, Shelia and Lottie breakdown how to start strong with onboarding and embed an approach to feedback that actually works.
At heart, they are both illustrating the practical pathways that leaders can build to help employees connect, and stay connected, with an organisation’s purpose at a deeper level.
I’ll let you get into now, but if you’ve got a culture challenge you’d like to troubleshoot, hit reply and me know. I’m here to help.
I’m also running a free training session next week on the cost of workplace drama, I’d love to see you there.
Be well,
