About Unremarkable

Everyone has a business in them—a calling waiting to be named. But most of us are too busy chasing outcomes to notice what's already there.

The Unremarkable Entrepreneur is a response to the frustrations and uncertainty that purpose-centered independents face every day. Through writing, coaching, and community, we're exploring a different way to build: one that starts with who you are, not what you think you should achieve.

What to Expect

• Weekly Articles: Exploring practical approaches to building sustainable, meaningful work

• The Book: The Unremarkable Entrepreneur, being written in public one article at a time

• 1:1 Coaching: Direct support and strategic support for independent builders ready to discover their path

Why Unremarkable?

Success is too often defined by what we achieve. We believe it's about how we work. While others chase reach and quick wins, we're building something different: honest steps, compounded over time, in the company of people who help us see what's already true.

Join Us

• Free Subscription: Weekly articles and insights

• Premium Subscription (£8/month):

  • Subscriber-only posts

  • Micro-field guides to apply learning

  • Post comments, join the community, and full archive

• Annual Subscription (£80/year):

  • Premium Subscription benefits

  • As a thank you, you'll receive a signed first edition of The Unremarkable Entrepreneur (when published)

• Unremarkable Investor (£1000/year): Everything above plus:

  • Premium Subscription benefits

  • Two two-hour strategy sessions

  • Signed first edition of The Unremarkable Entrepreneur (when published)

  • Your investment will be memorialised in the acknowledgements of The Unremarkable Entrepreneur on publication.

Ready to start? Then start small. Name one person you are committed to serving this week and then do something about it. Because meaningful work begins with service.

Our Unremarkable Founder,