Facilitator Conversation Tactics with Laure Duchamp & David Rovira

💬 Today, you’re going to have an important conversation.

🧭 What if you had a road map for it? A North Star?

🎯 How could you approach it with intention and purpose?

In today’s episode of Strategy Shorts, Laure Roy-Duchamp and David Rovira share key lessons from their recent research project for the launch of an AI marketing assistant. This is about their role as facilitators and how the thoughtful application of conversation tactics can uncover crucial insights, pain points, and potent consumer outcomes.

We're talking:

✅ Getting prepped and setting your North Star.

✅ Knowing your script and being ready to pivot.

✅ Conducting the energy of the conversation.

✅ Rerouting the conversation to reach critical objectives.

Here's to progress 🚀

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