😱 Most startups, non-profits, and small businesses fail.
👉 Why? Because it’s hard to find your audience on a shoestring budget.
It can be easy to think that nobody wants your solution.
But that’s not true. Your audience is out there.
Finding each other, now that’s the hard part.
Meet Pete Newsome, marketing technologist and GM at Fractal, who has unlocked the secrets to agile audience discovery without breaking the bank. He and his team have made it their mission to help small organisations take that first massive step in discovering their tribe and a foundational audience to build success from.
In this episode of Strategy Shorts, Pete shares practical approaches for startups to discover their audience and test their ideas without significant investment, focusing on content promotion, audience targeting, and leveraging existing resources.
We’re talking:
✅ Pete’s unconventional career path and his passion for service.
✅ A framework for quick, iterative, and affordable audience building.
✅ Where to start gathering insights by using content that already exists.
Here’s to progress 🚀
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