Write Stupid To Get To Smart with Maxton Gilchrist

🤩 Want to get it right? Start by getting it wrong.

❎ Because the pressure to get it right costs you too much.

👉 And getting it wrong, means learning, iterating, and unlocking creative opportunities.

In our latest episode of Strategy Shorts, we’re joined by Brand Strategist, Maxton Gilchrist. Following a period of career transformation, Maxton speaks like an artist on the power of deliberate practice, creative process, and keeping passion in its place. He echoes the outlook of music producer, Jacob Collier, who challenges people to ‘make the worst song in the world’ because in removing the fear of creating something bad you open the door for your unconscious ideas to contribute and that’s when exciting things start to happen.

Maxton puts it like this, ‘Don’t let having the right answer get in the way of getting somewhere interesting’.

Maxton also breaks down one of his favourite brand strategy frameworks using common-sense language that makes it easy for everyone to use. It’s a tool that gets to the heart of the consumer problem and how a businesses can best position themselves to respond.

We’re talking:

✅ Redefining career trajectories through iterative approaches and deliberate practice.

✅ How to use the SOAP framework for creative ideation and strategic planning.

✅ The power of getting out of your own way and keeping it simple to get to effective.

Here’s to progress 🚀

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